A weekly growth review template your exec team will actually read

Most growth reviews are painful. Someone pulls together a deck at 11pm Sunday, half the metrics are stale, and the exec team spends 20 minutes asking "but what does this mean for revenue?"

Here's the template that takes 15 minutes to prepare and 20 minutes to present.

Section 1: The Scorecard

Five numbers. That's it. Show them with week-over-week change.

• Traffic (sessions or unique visitors)
• Signup / trial rate
• Activation rate (however you define "aha moment")
• Revenue (MRR or weekly revenue)
• Churn or retention

Show the number, the delta, and a simple arrow (up/down/flat). If a number moved more than 10%, add a one-sentence explanation.

Section 2: What We Learned

Three learnings max from last week's experiments:

• Hypothesis: "We believed X would cause Y"
• Result: "We saw Z instead (or as expected)"
• Decision: "We're shipping / reverting / iterating"

Separate the result from the narrative. Present both, but label them clearly.

Section 3: What We're Doing Next

Three priorities for the coming week. Each one gets:

• What: one sentence describing the initiative
• Why: one sentence on expected impact
• Owner: one name (not a team, a person)
• Done when: what does "shipped" look like

This section is a contract. If it's on this list, it's getting done this week.

The meta-rule

Send this review as a written document by Monday 9am. Then have a 20-minute live discussion. The written version ensures async access. The live version ensures alignment.

Why this works

Executives don't want more data. They want less data, better organized, with clear implications. This template forces you to synthesize, not just report.

Teams using this format tell us their growth meetings went from 60 minutes of confusion to 20 minutes of clarity.