Competitor analysis that connects strategy to your funnel
See how rivals structure proof, offers, and content clusters — then compare against your own crawl-backed audit so gaps are actionable.
Beyond a simple side-by-side
Traditional competitor tools list keywords or backlinks. Fixly adds narrative: how a competitor frames value, what trust signals repeat, and where their funnel leans — compared to your audit so you know what to change on your own pages.
Agencies use this to brief writers and PMs with one coherent story: what the rival does, what you do better, and what still needs proof on-site.
How teams use competitor analysis weekly
Pick one rival per quarter, capture their positioning snapshot, and align your roadmap. Pair the analysis with Watch alerts so when they ship, you respond with data instead of guesswork.
Try it in Fixly
Sign in free, paste a URL, and get a crawl-backed score with ranked fixes — then ship content and outreach from the same workspace.
FAQ
Do I need to add a competitor URL?
Yes — provide real sites you compete with so the model grounds recommendations in public pages.
Is this only SEO?
No. You get SEO-oriented comparisons plus messaging, trust, and CRO-style observations tied to your audit rubric.
Can agencies white-label outputs?
Pro and Enterprise include stronger delivery features such as portals and branded reporting — see pricing for details.