Growth Audit Playbook
A repeatable system to find what's blocking conversions and ship fixes that move revenue.
Run this playbook when traffic is “okay” but leads or revenue are flat, or after a big site change. It mirrors how Fixly structures an audit: evidence first, then priority, then execution.
Freeze the goal
Pick one primary conversion and the URL that should drive most of it — usually homepage or main landing page.
- Write the goal in one sentence: who converts and what they do.
- Ignore secondary metrics for the first pass so you do not dilute fixes.
In Fixly, set your primary URL in the audit setup. Every score and fix will be weighted against this conversion goal.
Crawl + first impression
Open the page on mobile and desktop. In the first 5 seconds, answer: what is sold, who it is for, and what to click next.
- Check one clear H1, visible primary CTA, and proof above the fold.
- Note anything that feels slow, cluttered, or generic.
Fixly's Overview tab scores your first impression automatically — H1 detection, CTA presence, and above-the-fold clarity.
Technical hygiene (fast wins)
Use your audit's deterministic checks as a checklist: title length, meta description, single H1, H2 structure, forms detected, fetch health.
- Fix failures that are cheap (copy, meta, headings) before large builds.
- Re-run the audit after shipping to confirm signals moved.
Click 'Fix this' on any issue card — Fixly generates the exact HTML code you need to copy-paste. Done in minutes.
Ready to run step 3 right now?
Run your audit → freePrioritize with impact
Take the top 5 fixes from your report and sort by: ease to ship × user visibility.
- Ship the bundle that moves the score and the story together.
- Not 20 tiny tasks — focus on 5 high-impact fixes this sprint.
Use Fixly's Actions board — drag fixes into 'This Sprint', assign them, and track completion. Your score updates automatically.
Close the loop
After deploy, compare before/after in analytics and Search Console. Schedule a re-audit monthly or after major releases.
- Screenshot your score before and after.
- Share the delta with your team or client as proof of work.
Set up Watch in Fixly — automatic re-crawl weekly. You'll get an alert if your score drops after a deploy.
Apply this playbook to your site
Fixly runs steps 2–4 automatically — audit, prioritize, and track fixes in one place.