Outreach Playbook
Turn audit signals into messages that earn replies — without spammy blasts.
Use concrete findings (speed, missing proof, weak CTA, gap vs competitor) as the hook. Personalization beats generic “I love your site” every time.
One prospect, one hypothesis
Each message should reference one relevant pain and one credible fix direction. Long lists feel like templates.
- Subject: specific + human (not “quick question”).
- Body: 3–5 short lines; end with a low-friction ask (reply, not calendar unless earned).
Paste 2–3 audit bullets into Fixly's outreach draft — it keeps the hook concrete instead of generic praise.
Cadence
Space follow-ups 3–5 business days. Each touch adds a new angle (case study, different fix, question) — not “bumping this up.”
Save winning angles as templates; duplicate per prospect and swap the finding that matches their page.
Turn audit hooks into outbound messages?
Open Lead Finder →Measure
Track reply rate and meetings booked per 100 touches. Iterate hooks weekly; keep what survives three sends.
Tag outcomes in your CRM or sheet; Fixly credits usage maps to drafts so you can see what converts.
Outreach that cites real site evidence
Fixly connects audit findings to drafts and sequences so every touch references something specific.