Execution Plan Playbook
Weekly rhythm to turn insights into shipped improvements.
Monday — Pick the sprint theme
Choose 1–3 fixes from your prioritized list that fit capacity. Put everything else in a backlog — visibility kills thrash.
Drag this week’s fixes into “This Sprint” on the Actions board — Fixly keeps owners and status visible.
Mid-week — Ship and document
Deploy changes with a one-line note: what changed and why. Link to the audit item or ticket so context is not lost.
Note each deploy in the analysis comment or ticket link; re-audit the same URL set to prove the delta.
Friday — Review signals
Check conversion proxy metrics (CTR on CTA, form starts, bounce on key URLs). No movement after two weeks → revisit diagnosis, not just copy tweaks.
Watch bounce and form starts on key URLs; if nothing moves in two weeks, revisit diagnosis in the report.
Ready to align the team on what shipped this week?
View latest audit →Monthly — Rescan
Re-run Fixly on the same URL set so scores and gaps reflect reality. Compare to last month in your overview or exports.
Schedule a monthly re-run on the same URLs so scores reflect reality — compare month-over-month in exports.
Stakeholder loop
Share the growth report or client portal link with a short summary: score, top 3 fixes, what shipped, what is next. Consistency beats surprise decks.
Share the client portal or PDF report with stakeholders: score, top fixes, shipped, next — same story every week.
Weekly execution in one workspace
Fixly ties Monday picks, shipped fixes, and monthly rescans to the same score — no lost context.